STARBUCKS RESERVE COSTA RICA FINCA PALMILERA & COSTA RICA TARRAZU GEISHA
Designed while working in the Starbucks Global Creative Studio
At the time this was Starbucks most expensive coffee offered. At $7 a cup on the Clover machines and $40 for a 1/2 lb. bag this coffee received a lot of media attention including the Jimmy Kimmel show. This varietal (Geisha) is rare and very difficult coffee to grow. Working with the print vendor I introduced a way to individually number the bags in gold foil (Costa Rica Tarrazu Geisha) on the labels increasing the collectability and creating a label that would be different from the core line up.